People 1: Front office (PPT)

11 important questions on People 1: Front office (PPT)

The Employees of services leads to an inherent link between:

  • Behavior
  • Motivation
  • Competencies
  • Satisfaction
  • Commitment

What are perceived risks of purchasing services?

  • Functional
  • financial
  • temporal
  • Physical
  • Psychological
  • Social
  • Sensory

What is meant with functional risk?

Unsatisfactory performance outcomes
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How do customers handle perceived risk?

  • Seek information from respected personal sources
  • Compare service offerings and search for reviews on the internet
  • Rely on a firm with good reputation
  • Look for guarantees and warranties
  • Visit service facilities or go for trials before purchase

What are do's and don'ts of recovery?

DO

  • Acknowledge problem
  • Explain causes
  • Apologize
  • Compensate/upgrade
  • Lay out options
  • Take responsibility


Don't:
  • Ignore customer
  • blame customer
  • leave customer to fend for him/herself
  • downgrade
  • act as if nothing is wrong

What is meant with coping? (dealing with service failure)

Employee response to problem customers

What is meant with adaptability? (dealing with service failure)

Employee response to customer needs and request

What are the do's and don'ts of adaptability


Do:
  • Recognize the seriousness of the need
  • Acknowledge
  • Anticipate
  • Attempt to accommodate
  • Explain rules/polivies
  • Take responsibility
  • Exert effort to accommodate


Don't
  • Promise, then fail to follow through
  • ignore
  • show unwillingness to try
  • embarrass the customer
  • laugh at the customer
  • avoid responsibility

What is meant with spontaneity? (dealing with service failure)

Unprompted and unsolicited employee actions and attitudes

What are do's and don'ts of spontaneity?

Do:
  • Take time
  • Be attentive
  • Anticipate needs
  • listen
  • Provive information (even if not asked)
  • Treat customers fairly
  • Show empathy
  • Acknowledge by name


Don't:
  • Exhibit impatience
  • Ignore
  • Yell/Laugh/swear
  • Steal from to cheat a customer
  • Discriminate
  • Treat impersonally

What is the service recovery paradox?

Helping dissatisfied customers gets them to be more satisfied than before

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