People 1: Front office (PPT)
11 important questions on People 1: Front office (PPT)
The Employees of services leads to an inherent link between:
- Behavior
- Motivation
- Competencies
- Satisfaction
- Commitment
What are perceived risks of purchasing services?
- Functional
- financial
- temporal
- Physical
- Psychological
- Social
- Sensory
What is meant with functional risk?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
How do customers handle perceived risk?
- Seek information from respected personal sources
- Compare service offerings and search for reviews on the internet
- Rely on a firm with good reputation
- Look for guarantees and warranties
- Visit service facilities or go for trials before purchase
What are do's and don'ts of recovery?
- Acknowledge problem
- Explain causes
- Apologize
- Compensate/upgrade
- Lay out options
- Take responsibility
Don't:
- Ignore customer
- blame customer
- leave customer to fend for him/herself
- downgrade
- act as if nothing is wrong
What is meant with coping? (dealing with service failure)
What is meant with adaptability? (dealing with service failure)
What are the do's and don'ts of adaptability
Do:
- Recognize the seriousness of the need
- Acknowledge
- Anticipate
- Attempt to accommodate
- Explain rules/polivies
- Take responsibility
- Exert effort to accommodate
Don't
- Promise, then fail to follow through
- ignore
- show unwillingness to try
- embarrass the customer
- laugh at the customer
- avoid responsibility
What is meant with spontaneity? (dealing with service failure)
What are do's and don'ts of spontaneity?
- Take time
- Be attentive
- Anticipate needs
- listen
- Provive information (even if not asked)
- Treat customers fairly
- Show empathy
- Acknowledge by name
Don't:
- Exhibit impatience
- Ignore
- Yell/Laugh/swear
- Steal from to cheat a customer
- Discriminate
- Treat impersonally
What is the service recovery paradox?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding