Managing Profitability and Cash

14 important questions on Managing Profitability and Cash

What are the important questions regarding cash flow?

  1. Will you have enough cash to meet next Friday's payroll?
  2. Will you have enough cash to pay that big vendor invoice that's due the following Monday?
  3. Wll you have enough cash to pay the bankloan payment, the upcoming utility bills, and the real estate taxes that will be due at the end of the month?

What is the Profit and Loss Statement?

The profit and loss statement (P&L) adds all teh revenues of your business and subtracts all the operating expenses, thereby providing you with a figure that represents what's left over: the profits. The P&L measures the results of operations of your business over a given period of time - typically a month, a quarter, or a year.

Which three questions define any business's profitability?


As a result of comparing the columns, the P&L allows you to quickly answer the three questions that define any business's profitability:

  1. Have you controlled your costs?
  2. Have you maintained or improved your gross margin?
  3. Have you maintained or increased sales?
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What is a balance sheet?

The balance sheet provides a snapshot of a company's financial position at any given point in time. Quite simply, the balance sheet is a list of what your business owns (assets) minus what your business owes (liabilities), with the resulting difference being what your business is worth (net worth). This net worth figure is also commonly referred to as book value.

What are the two overall points about the numbers, ratio, and percentages that come from those financial statements?

  1. Comparison work best.
  2. The industry matters.

What is return on sales (R.O.S.)?

Return on sales (R.O.S.) is a percentage determined by dividing net pretax profits by total sales. The resulting figure measure your company's overall efficiency in converting a sales dollar into a profit dollar. R.O.S. very much depends on what type of business you operate.

How do you determine the number of days in receivables?

You determine the number of days in receivables - that is, the average length of time between selling a product or service and getting paid for it - by first computing your average sales day. Divide your total sales for the period by the number of days in that period. Then divide your average sales day into your current accounts receivable balance. The resulting figure give you the number of days in your receivable.

Generally speaking, fewer than 30 days in receivables is considered excellent, between 30 and 45 days is acceptable, and more than 45 is cause for concern.

What are the benefits of improving your efficiency at handling inventory?

  1. Profitability: the less inventory you have to write off, the more profitable you become.
  2. Cash flow: the fewer dollars you have invested in inventory, the more cash you have in your bank account.

Which tips should be used when inventory is an integral part of your small business?

  1. Gather information on past purchasing and sales transactions. The more information on past purchasing and sales transactions you have, the better your future purchasing decisions can be.
  2. Divide your inventory into small, manageable pieces.
  3. Make sure that you have a workable system and qualified employees in place at the inventory-handling corners: shipping and receiving.
  4. Take frequent physical inventories.
  5. When selecting suppliers, don't simply settle on the supplier with the lowest price. Include delivery time and shipping dependability at or near the top of your criteria.

What are the tips regarding how to do business with paying customers and how to collect your accounts receivable?

  1. Use a credit application.
  2. Evaluate every applicant. Does the applicant have the ability to pay? Has she indicated by her past actions a willingness to pay on time? Can you make a reasonable profit on sales to this account?
  3. Ask for a financial statement.
  4. Check credit.
  5. Establish terms.

How can you manage your accounts receivable?

  1. Bill promptly. Bill the same day your ship.
  2. Track the time it takes your customers to pay their bills. You need to age all outstanding receivables at least once a month.
  3. Begin collections promptly.
  4. Utilize a carrying charge or interest charge.
  5. Don't ship to nonpayers.
  6. Involve the boss. A call from the owner or boss is always more effective than a call from the bookkeeper.
  7. Use a collection agency only as a last resort. They are expensive and not known for their consideration and politeness.

What are the three ways to increase your business's profitability?

  1. To decrease expenses.
  2. To increase margins.
  3. To increase sales.


Start with decreasing expenses, after that increasing margins and than, the toughest job, increasing sales.

How does Zero-based budgeting work?

Zero-based budgeting requires that you begin each year's annual budget process by setting each expense category to zero. In other words, you don't asume that the dollar amounts in the preceding year's expense account were legitimate; you question every dollar that went into that expense account - hence, the term zero-based.

How do you increase sales?

Offense (increasing sales) is always more enjoyable than defense (cutting expenses). Everyone loves to roll out a new product, hire a new salesperson (it's always more fun to hire a salesperson than it is to hire a bookkeeper), or develop a new sales promotion. What's more, you can easily measure the results of a plan to increase sales.

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