Keeping Your Customers Loyal

4 important questions on Keeping Your Customers Loyal

What is customer service?

Solving your customers' problems or meeting their needs.

What are important personal touches in the eyes of customers?

  1. Handwriting notes.
  2. Thanking customers personally. Having the owner of a company call and say "thank you" makes a positive impression.
  3. Handling mistakes honestly and quickly. Come clean, fess up, and solve the problem. Approached correctly, mistakes can provide an opportunity to improve your business, impress your customers, and reward their loyalty.

Which two ways are there to arrive at a solution?

  1. Ask the complaining customer what solution he would propose and then see how it compares with what you can do (best option).
  2. Propose a solution yourself and then wait for the customer to counter with a solution that he thinks is better (used when the customer doesn't come up with a solution).
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How could your solution to ease the customer's unhappiness go?

  1. Apologize.
  2. Ask for his solution.
  3. If he doesn't have a solution, offer a discount (perhaps 15 or 20 percent).
  4. When the next service or product is provided, be absolutely certain that he is provided with the best possible service.

The question on the page originate from the summary of the following study material:

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