Commitment and consitency - Commitment - Cognitive dissonance
3 important questions on Commitment and consitency - Commitment - Cognitive dissonance
What influences people in acting upon their personal norms?
Using mirrors makes people more inline with personal norms, because it makes there norms salient by being self aware.
Imagine: after going to a bar in the city and you need to get home, so you get a bike. Will you get a crappy one or a fancy bike?
The crappy one, because the crappy one feels like it's worth less, so the harm is less. It has probably also been stolen before, so it doesn't really matter --> because you can find reasons why it isn't such a bad thing to steal such a bike, it is easier to recategorize this act than stealing the fancy bike (because there are nog legitimite reasons why it would be okay to steal that bike). Because you can recategorize the act, you feel less bad about yourself (self-image).
How can you applicate the theory of self-concept maintenance?
You need to give people the feeling that they can't skip the norms or perform unethical behavior by making sure they can't recategorize it (and make them feel guilty), for example by:
- Adding children
- Adressing the lives of other people: banning smoking in bars in Ireland: "smoking endangers the lives of the people standing next to you" → don't do it and show you care.
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