Bridging the Gap between Structuralist and Individualist Approaches to Social Networks - Cognitive network theory - Cognitive balance
4 important questions on Bridging the Gap between Structuralist and Individualist Approaches to Social Networks - Cognitive network theory - Cognitive balance
What is the balance schema?
The tendency for people to perceive sentiment relations (such as friendship) as both symetric and transitive.
What is a symmetric tie?
It refers to the perceiver's assumption that friendship relations will be reciprocated.
What is cognitive balance?
People prefer balanced relations in general, even when they themselves are not directly connected to the individuals concerned. Avoiding people with friendship problems might not always be possible. Therefore to avoid emotional tension, individuals are likely to perceive their own close relationships as balanced.
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Is there an advantage of cognitive unbalance?
Yes, the perception of unbalance may promote strategic tie formation, since people who report considerable experience with unbalanced social networks in organiatoins appear to be better able to spot structural holes in unfamiliar social settings and thereby forge more useful coalitions.
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