Summary: Social Psychology And Consumer Behavior

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Read the summary and the most important questions on social psychology and consumer behavior

  • chapter 2 culture and nature

    This is a preview. There are 10 more flashcards available for chapter 26/01/2017
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  • cultural animal theory

    the view that evolution shaped the human psyche so as to enable humans to create and take part in culture
  • chapter 4 choices and actions

    This is a preview. There are 16 more flashcards available for chapter 28/01/2017
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  • panic button effect

    a reduction of stress due to the belief that one has an option of escaping or controlling the situation even if one doesn't exercise it
  • capacity to delay gratification

    ability to make immediate sacrifices for later rewards
  • chapter 6 emotion and affect

    This is a preview. There are 18 more flashcards available for chapter 30/01/2017
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  • james-lange theory of emotion

    the proposition that the bodily processes of emotion come first and the mind's perception of these bodily reactions then creates the subjective feeling of emotion
  • schachter-singer theory of emotion

    the idea that emotion has two components: a bodily state of arousal and a cognitive label that specifies the emotion
  • risk-as-feelings hypothesis

    the idea that people rely on emotional processes to evaluate risk, with the result that their judgments may be biased by emotional factors
  • broaden and build theory

    the proposition that positive emotions expand an individual's attention and mind-set and promote increasing one's resources
  • chapter 8 social influence and persuasion

    This is a preview. There are 19 more flashcards available for chapter 01/02/2017
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  • elaboration likelihood model

    theory that posits two routes to persuasion, the one deliberate and the other automatic
  • negative attitude change

    doing exactly the opposite of what one is persuaded to do
  • chapter 9 prosocial behavior

    This is a preview. There are 20 more flashcards available for chapter 02/02/2017
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  • sensitivity about being the target of a threatening upward comparison

    interpersonal concern about the consequences of outperforming others

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