Sites and Experiences - Conceptions of the Audience
3 important questions on Sites and Experiences - Conceptions of the Audience
Can you name and describe the three kinds of audiences that Abercrombie and Longhurst (1998) distinguish in their study on the nature of the audience?
- Simple audience.
- Physically present.
- Art is experienced directly and publicly.
- Mass audience.
- Many experience media simultaneously, but all in a private setting.
- E.g., watching of the World Cup final.
- Since digital age less people watch the same broadcast simultaneously.
- Diffuse audience.
- Connected to the whole mediascape.
- Become an audience all the time.
- Can be understood through the lens of "Spectacle/Performance."
In their study on the nature of the audience, Abercrombie and Longhurst (1998) connect the "diffuse audience" with the whole mediascape.
What is meant by the term 'mediascape?'
That we are constantly surrounded by many different types of media.
In their study on the nature of the audience, Abercrombie and Longhurst (1998) argue that the experience of the "diffuse audience" can be understood through the lens of "Spectacle/Performance."
Can you describe and explain this lens?
Refers to the idea that people feel that they are simultaneously watchers and being watched all the time, because of two spectrums:
- Spectacle.
- Everything around us is observed by us.
- In a way we are an audience all the time.
- Narcissism.
- We modify our behaviour all the time in daily life, because we are aware that people are watching us (i.e., constantly watched by an audience).
- E.g., even though you're sad you don't want to cry in public, or you don't yell at your boss even though you hate him/her.
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