Business and Industries - Industry Systems - Blockbusters
4 important questions on Business and Industries - Industry Systems - Blockbusters
To pursue blockbusters, cultural industries look for what Jenkins (2006) calls convergence.
What does convergence mean?
- When a product crosses media or platforms.
- Classically from book to movies or vice versa.
- Today also connected to internet and social media.
What is synergy and how does it apply to business?
- A synergy is a combination that generates more than the sum of its parts.
- In business it refers to links that generate higher profits at little extra cost.
Product spin-offs are often used as synergies for movies. Can you explain what this means?
- Higher grades + faster learning
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What are the two main terms that cultural industries look for, when pursuing blockbusters?
- Convergence.
- Synergy.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
