Business and Industries - Industry Systems - Decision Chains
4 important questions on Business and Industries - Industry Systems - Decision Chains
Peterson (1994) highlights the importance of the internal process in his discussion of “decision chains.”
What are decision chains?
What is the difference between the ideas of Hirsch (1972) and Peterson (1994) on the topic of the industry system of the cultural industries?
- Hirsch focusses on the input and output sides.
- Peterson highlights the importance of the throughput, which he calls "decision chains."
Because they have to appeal to a global audience in order to make profits, Hollywood filmmakers try to make expensive blockbusters as successful as possible.
Which strategies do they use to leave as little as possible to chance?
- Following fads and fashions.
- Heavy advertising to build a hype around a new film.
- Casting known stars in key roles.
- Sending the stars on the interview circuit to promote the film.
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Can you explain why the content of films, especially blockbusters, is changed more through decision chains, than through gatekeeping.
- Because the whole production process of a film (imagining, producing, distributing) is done within the industry.
- Filtering (by gatekeeping) is therefore not very useful, because the finished product of a film will seldom be brought to someone to distribute it, like how it works for songs or visual arts.
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