Shaping Approaches - Media Effects
6 important questions on Shaping Approaches - Media Effects
What does media effects literature in the sociology of arts do?
"Media effects occur at two levels."
About which levels are we talking about?
- Individual level.
- Influencing individual choices of people.
- Society as a whole.
- Shaping a certain ethos in society.
Gerbner (1998) puts forward the notion of cultivation, in the study of media effects.
Can you explain what he means with cultivation?
- The independent contribution television viewing makes to viewer conceptions of social reality.
- Studies that use cultivation theory tend to use the comparrisson between people who watch a lot of tv and those who watch tv sparingly.
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What did Gerbner (1998), by using cultivating theory, find out about the media effects in shaping society?
- Heavy television viewers had skewed perceptions about certain facts of society.
- Facts such as:
- crime rates, how trustworthy people are, understanding of work roles, assumption about gender roles and gender expression.
What is it that they do, when media uses framing?
- It is the ways in which they package their coverage.
- Framing organizes events into recognizable patterns and help individuals to make sense of the social occurrences.
What did Streib et al. (2017) find out about the way of framing of the media?
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