Consumption Approaches - Reception Aesthetics
5 important questions on Consumption Approaches - Reception Aesthetics
Can you describe and explain the theory of reception aesthetics?
- Consumption approach that finds its roots in the American literary criticism, which is about the meaning of a text.
- Reception aesthetics moves from this notion towards a new one:
- How are audience's interpretations created and under what circumstances.
- I.e., How do interpretations vary with the characteristics of the audience.
What is a simpler term for the theory of reception aesthetics?
Reception theory assumes that readers come to a text with a “horizon of expectations.”
What does the author mean by a "horizon of expectations?"
- An individual's background characteristics.
- Their demographic profile (nation of origin, age, gender, etc.).
- Their social networks.
- Personal idiosyncrasies.
- All these characteristics determine how you interpret a text beforehand.
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An important idea within the theory of reception aesthetics is that text are "multivocal" or "polysemic."
What does this mean?
In the reception aesthetics study of Corse and Westervelt (2002), they study the ways that interpretive strategies can change over time.
What are interpretive strategies?
- Intellectual resources that can create new readings of text and therefore new audiences.
- I.e., in another country or a different time (in the future) people can, with the knowledge they have, see and appreciate an art object in a totally different way than the original way.
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