Product Planning - Product Life Cycle Management

5 important questions on Product Planning - Product Life Cycle Management

What are the focus areas and leading stakeholders in the Conception and Creation Phase?

Focus Areas are: Innovation, positioning and investment
The leading stakeholders are Research, development, Marketing, regularity bodies

What are the focus areas and leading stakeholders in the Growth Phase?

Focus areas:Market share, functionality, investment
Stakeholders: Research, Development, Marketing, Sales

What are the focus areas and leading stakeholders in the Maturity Phase?

Focus areas: Revitilization, service
Stakeholders: Sales, Services, Support
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What are the focus areas and leading stakeholders in the Decline Phase?

Focus areas: Customer retention
Stakeholders: Marketing, Sales, Support

What are the focus areas and leading stakeholders in the Withdrawal Phase?

Focus areas: Customer retention, cost reduction
Stakeholders: Marketing

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