Orchestration of the Orchestration's Functional Areas - Sales and Distribution

5 important questions on Orchestration of the Orchestration's Functional Areas - Sales and Distribution

What is channel preparation?

Channel preparation means that the selected channels are enabled in time to sell a new product, version or release. It includes
  • skills management and
  • the provison of materials,
  • web site,
  • customer reference stories,
  • etc.

What is included in crm?

CRM includes:
  • customer communication,
  • knowledge management,
  • and customer requirements engineering.

What is operational distribution?

Operational distribution means
  • ensuring smooth order and distribution processes,
  • sufficient supply (in the case of physical distribution,
  • stable and easy online order and distribution,
  • and the smooth and correct billing/payment.
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What is included in operational sales

Operational sales includes
  • offers and the negotiation of contracts,
  • amd the management of offers and contracts.

What does the spm orchestration responsibility include for Sales and Distribution?

The product manager's orchestration responsibility includes the positioning of a product in the sales plan, in particular the incentives plan,
  • tracking of plan execution,
  • involvement in: product specific commitments to customers,
  • in the handling of customer requirements (short-term vs longer-term product perspective) as an input to product requirements,
  • in deviations from minimum price levels or price structure.

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