Orchestration of the Orchestration's Functional Areas - The Role of SPM as Orchestrator

4 important questions on Orchestration of the Orchestration's Functional Areas - The Role of SPM as Orchestrator

What are the coordination challenges between product managers of a product family:

Resource allocation, schedule dependencies.

What are the typical coordination challenges a spm faces between sales and development units?

short-term goal and individual customers versus long-term abstract perspectives.

What are the typical coordination challenges a spm faces between product mangers and development unit?

  • release scope and dates,
  • resource allocation,
  • and project planning (overal project portfolio, not details in eacht project)
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What are the typical coordination challenges a spm faces between product manager and sales and distribution unit?

  • discounting; product managers asking for reliable commitments regarding sales volume of the product,
  • sales only providing slae numbers for larger product groups but not for individual products; what can be delivered realistically versus everything the customers want.

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