Orchestration of the Orchestration's Functional Areas - Marketing
9 important questions on Orchestration of the Orchestration's Functional Areas - Marketing
What are the marketing unit responsibilities for a product?
What does customer analysis mean?
What is opportunity management?
- the formulation of product requirements,
- development and implementation of new marketing approaches,
- and tight cooperation with Sales.
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What is marketing mix optimization?
Both require ticht cooperation with SPM and syncronisation with the corresponding product strategy.
What does product launch mean?
What is the role of marketing in a product launch?
- existing or potential future customers,
- in the trade press,
- with market research agencies,
- and so on..
Who are typically involved in a product launch?
- SPM,
- Development,
- Sales executives,
- partners,
- and sometimes customer
What is operational marketing?
What marketing orchestration responsibilties are included in the spm role?
- the positioning of a product in the marketing plan,
- tracking of plan execution,
- cooperation in product launches,
- channel and partner management.
- The product manager may decide to selectively participate in marketing events.
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