Product Planning - Roadmapping

8 important questions on Product Planning - Roadmapping

What is product roadmapping?

Product roadmapping translates the product strategy into a series of releases that statisfy the business goals of the company and cover the strategic timeframe, i.e. between one and five years.

What are the basic elements of a product roadmap?

  • Timescale
  • Releases and versions
  • Release themes and main features
  • Target markets
  • Product dependencis
  • Technology impacts

What is a "release heartbeat"?

A release heartbeat is a standard frequency the software product manager defines for major and minor releases.
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What are the inputs for a roadmap?

  • release planning
  • requirements engineering
  • roadmaps of other products
  • product strategy
  • technology roadmaps

For whom are product roadmaps constructed?

for internal and external audiences.

What is an internal roadmap used for?

Internal roadmaps set the scope for specific product releases.
They provide the basis for
  • forecasting
  • budgetting
  • instantiation of projects for development of specific product releases.
  • Alignment of product strategies within a companies portfolio

What are external roadmaps used for?

External roadmaps are used to establish a communication channel between customers and the company.
They are a means to communicate strategy, recieve feedback on it, and build trust in the commitment of the company to long-term continuous investment in the product.

What are the key elements to guide the release planning process?

High level release themes.

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