Product Strategy - Legal Aspects

7 important questions on Product Strategy - Legal Aspects

What are the legal risks pm bear's in his role as "mini CEO"?

  • First there are contractual issues between the software vendor and the customer.
  • Then thers is the protection of intellectual property (IPP).
  • Thirdly there are specific risks such as governance, finance, supply chain, delivery commitments, product liability, data protection, laws on general terms and conditions, blacklisting of countries for specific software components etc. which are increasingly relevant.

What legal terms are generally applicable in "terms and conditions"?

  • Scope of license or service
  • Guarantee and Warranty/SLA
  • Transferability
  • Type of charges
  • Liability
  • Maintenance provisions
  • Miscelaneous legal provisions

What does a license describe on a "common sense" basis?

A license describes to which extent and under which conditions the licensee can use an item e.g. software, which is subject to intellectual property rights, in particular trademarks, patents or copyrichts.
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What is a license contract?

The term "license contract" means an agreement between the licensor and the licensee about all the term in connection with one or more licenses..

What are the four fundamental legal constructs for the protection of intellectual property?

  1. Trademark
  2. Trade Secret
  3. Copyricht
  4. Patent

What is a Trademark?

Protection of the names of brands, i.e. brands do not apply to the software itself but only to the brand under which it is marketed.

What is a Trade Secret?

Protection of company-internal knowledge (primarily against employees). This protection is excersided by restricting knowledge and access to a very small number of people abd by using non-disclosure agreements.

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