Orchestration of the Orchestration's Functional Areas - Service and Support

13 important questions on Orchestration of the Orchestration's Functional Areas - Service and Support

What is included in the product-related services?

Product related services can include
  • education,
  • installation,
  • customization,
  • operations,
  • and user help desk covering technical and non-technical problems.

What does service planning and preperation address?

Service planning and preparation address the development and negotiation of plans for all product service-related activities during a given timeframe, often a year, including target values and incentives.

What is included in service preparation?

Preparation includes
  • development of a technical basis (if required),
  • forecast of demand (with SPM),
  • resource management,
  • skills development,
  • and development of marketing material (with Marketing).
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What is technical support?

Technical support means the fullfillment of maintenance contracts.

What is a typical support structure?

The typical support structure is:
  • Level 1: Help Desk
  • Level 2: Technical Maintenance
  • Level 3: Change Team (typically in or with Development)

What are the categories for Customer calls?

Customer calls need to be categorized in defects, requirements, and non-technical problems, and documented in a customer issue database.

With whom must be collabareted in the design of end-user's guidance?

  • UX-design,
  • software development,
  • technical support,
  • and marketing.
This work needs to be orchestrated by the product manager.

What is included in internal product documentation?

Internal documentation includes documents like
  • specifications,
  • technical  manuals,
  • etc.
This documentation is usally developed by Development, and its not intended for customers.

Who is external product documentation intended for?

External documentation refers to all documentation intended for use by people outside of the product-owning company such as
  • end users,
  • ecosystem players
  • or service partners.

What must be developed for end-users' guidance?

For end-users' guidance
  • printed and/or online manuals,
  • help functions.
  • or step by step instructions.

What can be included in marketing support?

It may include
  • the production and distribution of marketing material,
  • organization and execution of markting events (conferences, user groups, etc.),
  • and documentation and tracking of marketing activities and their results.

What is sales support?

Sales support means providing help to sales representatives and channels.

What can be included in sales support?

Sales support may include
  • sales-related customer inbound and outbound communication,
  • execution of sales events (customer visits, meetings, etc.)
  • documentation and tracking of sales activities and their results,
  • provision of marketing material on request.

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