Summary: Strategic Consulting 2

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• 1 Week 1

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• What are the fixed elements of  7S model - McKinsey. When is this model used?

  • Designed to describe the quality of the organisation, for assessment and improvement recommendations
    

  
  

  • Analysing the performance of an organisation
    

  
  

  • All dimensions are interrelated. The change of one S has consequences on the others
    

  
  
                          HARD                                        SOFT
  
                     - Strategy                                  - Style
                     - Structure                                - Staff
                     - Systems                                  - Skills
                                                                         - Shared values
  
  Soft factors are harder to define -> + difficult to influence
  Aligned to Human Resources and related to business culture

• SOFT factor - STYLE

  • About management style
    
  • Type of leadership: top-down or bottom-up
    
  • Atmosphere in the company: hierarchic, formal or informal
    

• SOFT factor - STAFF

  Staff working in the company
  
  Questions
  What is the staff turnover within the organisation?

• SOFT factor - SKILLS

  • About the competencies that the organisation has at its disposal
    
  • What are the organisations strong points?
    

• SOFT factor - SHARED VALUE

  • About the prevailing business culture in the company
    
  • Includes the companies vision
    
  • Located in the centre of the 7S model (the central values of the company affect all other factors

  
  Questions
  Can the defined vision and values of the company be seen in reality?

• What can we say about the model Customer value strategies - Treacy & Wiersema?

                  How are you going to gain a competitive advantage?
  
  The main goal is to be number one in the market in:
  

  1. Product leadership (product innovation)
     
  2. Customer intimacy (attention for customers)
     
  3. Operational excellence (superior operation and execution)

  
                     The company should excel in one discipline

• Give an example of an organisation that combines 2 value strategies

                                                          Uber
  
  Operational excellence: highly standardised, easy and user friendly
  
  Customer intimacy: uses rating systems which creates a remarkable and personal client-supplier-relation

• What can we say about the BCG Matrix / Portfolio-analysis

  • Company portfolio - The whole of activities and products of that company
    

  
  

  • It looks at the current position of the products in relation to their competitors
    

  
  

  • Whereby the cash flow is a function of both of these dimensions -> investment decision model: 
    

  
  - Should the product be eliminated?
  - Should the product assortment be expanded?

• What are the strategies of assortment?

  Trading Up & Trading Down
  
  

  • Line extension (line stretching & Line filling)
    
  • Line pruning (thinning out assortment)
    
  • Upgrading/downgrading (increase/decrease quality/ service)
    

• What are the levels in the assortment?

  Product CLASS: similar need -> Fashion
  
  Product GROUP: related products -> Shoes
  
  Product FORM: Appearance -> Sneakers
  
  Product VARIANT: Specific offers -> Vans old skool