People, adoption and introduction of EAM - How can stakeholders be convinced to cooperate? - A methodological perspective

7 important questions on People, adoption and introduction of EAM - How can stakeholders be convinced to cooperate? - A methodological perspective

How can stakeholders be convinced to cooperate?


Via:
  • Benefits
  • Fun
  • Incentives
  • Information
  • Management commitment
  • Support

Benefits - how can EAM be made useful to people?


EAM should be made useful through:
  • Stakeholders analysis
  • Participatory development
  • Quick wins
  • Persuasive business case (e.g. facilitated by means of a Benefit Dependency Network (BDN)

How can EAM be made fun to apply?


Professionals like to learn, grow and improve their competencies. A good EAM methodology should be designed to support this:
  • Experimentation and piloting;
  • Lean and flexible methodology (avoid patronising professionals! EAM use should be fun and not irritating)
  • Continuous improvement (take their advice seriously through a continuous improvement process)
  • Adequate software support (attractive reports with usefull information)
  • Training and certifications (of renowned institutions)
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
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Incentives - how to reward people who apply EAM


People using EAM should be rewarded, not punished for not using EAM. Positive incentives include:
  • Management by (EAM) objectives: agree upon EAM-related targets an couple them to bonuses
  • EAM awards: award ground-breaking EA-related projects or departments at a company social event

Information - how to convince people that EAM is great


People should be convinced of the utility of EAM through:
  • Multi-channel communication
  • Multi-content communication
  • Let external experts provide EAM information
  • Tell success stories

Demonstrate authority through management commitment


Top management support for the EAM application is important, so:
  • Let top executives talk about EAM;
  • Use top executives to break resistance.

Provide all the support needed to apply EAM


EAM support should be effective, using:
  • help desk (or limited phone number to call)
  • training
  • user groups and user conferences (exchange with peer group members)

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