The internal organization

5 important questions on The internal organization

Sustainability of a competitive advantage is a function of

- the rate of core competence obsolescence because of environmental changes
- the availability of substitutes for the core competence
- the imitability of the core competence

Difficult managerial decisions are characterized by 3 conditions

1. uncertainty; new technologies, changing tends and societal values
2. complexity; environmental uncertainty, range issues in internal environment
3. Intraorganizational conflicts; among people making decisions and those affected by them.

2 tools help firms identify and build their core competencies:

- 4 criteria of sustainable competitive advantage
- value chain analysis
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What are the three conditions affecting managerial decisions about resources, capabilities and core competencies?

(1) Uncertainty; regarding characteristics of the general and the industry environments, competitors' actions and customers' preferences
(2) Complexity; regarding the interrelated causes shaping a firm's environments and perceptions of the environments
(3) Intra-organisational conflicts; among people making managerial decisions and those affected by them

What are the four criteria of sustainable competitive advantage?

Valuable capabilities;
  • help a firm neutralise threats or exploit opportunities.

Rare capabilities;
  • are not possessed by many others.

Costly-to-imitate capabilities;
  • historical; a unique and a valuable organisational culture or brand name.
  • Ambiguous cause; the causes ad uses of a competence are unclear.
  • social complexity; interpersonal relationships, trust, and friendship among managers, suppliers and customers.
         
Nonsubstitutable capabilities;
  • No strategic equivalent.

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