L4) [Value Chain] Value Chain Framework: taking stock of capabilities
5 important questions on L4) [Value Chain] Value Chain Framework: taking stock of capabilities
Value Chain of Google
Primary & Support activities - Main Points
- Involved with the product’s creation, sales and distribution to buyers, and after sales service
- Service, marketing/sales, outbound/inbound logistics and operations
Support activities
- Provide assistance necessary for the primary activities to take place
- Includes firm infrastructure (organisational support, HRM, technologies development and procurement
Value Chain Analysis - Key Points
- Identify critical activities which sustain competitive advantage
- Determine whether value is added by means of lower cost or higher value
- Identify the key linkages between the value activities which enhances competitive advantage.
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Value Chain (VC) as intermediary stage to identify Core Competencies (CCs)
Examples:
- Economies of scale
- Experience curve learning effects
- Process innovation
2) Analyse value drivers delivering effectiveness/higher perceived value
Examples:
- Value adding features and benefits as a result of:
- product innovation
- customer service and quality
- brand and reputational management
3) Examine how cost drivers and value drivers are result of linkages in the VC:
Examples:
- Primary to Primary
- Support to Primary
Resources & Capabilities (see next Flashcards below on SWOT analysis & VIRO)
- Take stock of R & C: Resource Audit & Value Chain Analysis
- How to evaluate R&C: VRIO
- Value Chain Analysis
- ①External environment + ②core competencies = SWOT analysis
The question on the page originate from the summary of the following study material:
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- Never study anything twice again
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- 100% sure, 100% understanding
