Functional & Competitive strategies
9 important questions on Functional & Competitive strategies
Swot analysis, what is it?
3 functional strategies (Framework Input Org cap Output)
- Product strategies - refers to goods and services, how product produced and where: R&D, production operations, marketing
- People strategies - HR strategy contributes to competitive advantage and performance
- Support strategies: Information system and F&A, to help the org. work effectively, efficiently and contribute to competitive advantage
Competitive strategies, describe it
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Competitive advantage, describe it
Miles and Snow adaptive strategy, define it
- Prospector strategy: innovate and develop new products, one step ahead competition
- Defender strategy: defend market share and product lines, full product line (Apple)
- Analyser strategy: analyse and imitate successful ideas prospectors (Copy - paste Ritual to Etos)
- Reactor strategy: no consistent strategy, only react when forced by environmental pressures (Blokker)
Integrated low cost - Differentiation strategy
Mintzberg Generic Competitive strategies
Undifferentiated; copy-cat strategy
Implementing Competitive strategies, How?
Implementing functional strategies depends on functional strategies, resources developed by functional strategies and org. capabilities
Examples of implementing competitive strategies
Differentiation: product design, marketing techniques, understanding customers, marketing research and capabilities, excel in customer services
Focuser: combination of both cost-leadership technical advancements and differentiation
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
