Managing New Product Development Teams

9 important questions on Managing New Product Development Teams

What are disadvantages of having a large team?

Large teams can create more administrative costs and communication problems, leading to costly delays. Additionally, the larger the team, the harder it can be to foster a shared sense of identity among team mem- bers.

What is a cross-functional team?

Teams whose members are drawn from multiple func- tional areas in the firm such as R&D, marketing, manufacturing, distribution, and so on.

What are advantages of having a team of diverse backgrounds?

- Broader knowledge and increases the cross-fertilisation of ideas
- Wider mix of information sources
- Demographic diversity in teams can increase innovative outcomes and overall performance
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What is the understanding of a functional team?

Members remain in their functional departments (e.g., R&D, marketing, manufacturing, etc.), and report to their regular functional manager;however,they may meet periodically to discuss the project.

What is the understanding of a lightweight team?

In lightweight teams, members still reside in their functional departments, and functional supervisors retain authority over evaluation and rewards. typically temporary, and members spend the majority of their time on their normal functional responsibilities.

What is the understanding of a heavyweight team?

In heavyweight teams, members are removed from their functional departments so that they may be collocated with the project manager. senior managers who outrank functional man- agers, and have significant authority to command resources, and evaluate and reward team members.


Full time, but temporary

What is the understanding of a autonomous team?

In autonomous teams, members are removed from their functional departments and dedicated full-time (and often permanently) to the development team. Team members are collocated with the project manager.
exclusive authority over the team members.
Create own policies, procedures, and reward system.

What is a virtual team?

Teams in which members may be a great distance from each other, but are still able to collaborate intensively
via advanced information tech- nologies such as videoconferenc- ing, groupware, and e-mail or Internet chat programs.

What are four managing virtual R&D teams?

- Decentralised Self-Coordination
- System Integrator as Coordinator
- Core Team as System Architect
- Centralized Venture Team

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