The PESTEL Framework
16 important questions on The PESTEL Framework
What is the PESTEL Model?
Political
Economic
Sociocultural
Technological
Ecological
Legal
PESTEL FRAMEWORK: Political Factors
What are Non-market Strategies? + Examples
Examples: Lobbying, public relations, litigation (lawsuit), contributions (taxes)
- Higher grades + faster learning
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PESTEL FRAMEWORK: Economic Factors
- Growth Rates
- Levels of Employment
- Interest Rates
- Price Stability (inflation/deflation)
- Currency Exchange Rates
Macroeconomic factors: What are Growth Rates?
What is the 'Real Growth Rate'?
What happens during economic booms?
What happens during periods of economic expansion?
Macroeconomic Factors: What are Interest Rates?
What happens in periods of low real interest rates?
Due to the fact that firms can borrow at lower real rates, the cost of capital is reduced which enhances a firm's competitiveness.
Macroeconomic Factors: Price Stability
Firms often have to deal with changing price levels caused by the amount of money in the economy.
What are Currency Exchange Rates?
PESTEL: Sociocultural Factors
! Demographic trends are also important sociocultural factors as they capture population characteristics related to age, gender, family, size, ethnicity, sexual orientation, religion and socioeconomic class.
PESTEL: Technological Factors
PESTEL: Ecological Factors
PESTEL: Legal Factors
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
