What is Strategy? - Stakeholders and Competitive Advantage

18 important questions on What is Strategy? - Stakeholders and Competitive Advantage

What is Superior Performance?

When firms can reinvest some of its profits and grow, which will result in more opportunities for employment and fulfilling careers.

What are Black Swan Events?

Events that are very improbably and unexpected. But when they occur, they have a very profound impact.

Example: Financial Crisis

What are examples of Internal Stakeholders?

Stockholders, Employees, Board Members
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What are examples of External Stakeholders?

Customers, Creditors, Suppliers, Governments, Alliance Partners, Communities, Unions,...

What is the Stakeholders Strategy?

An integrative approach to managing a diverse set of stakeholders effectively in order to gain and sustain competitive advantage.

What is the Stakeholder Impact Analysis?

It provides a decision tool with which managers can recognise, prioritise and address the needs of different stakeholders.

From the 3 important stakeholders' attributes, explain: LEGITIMATE CLAIM

A stakeholders has a LEGITIMATE CLAIM when it is perceived to be legally valid or otherwise appropriate.

From the 3 important stakeholders' attributes, explain: URGENT CLAIM





A stakeholder has an URGENT CLAIM when it requires a company’s immediate attention and response.

CSR Framework: Legal responsibilities

Managers must insure that firms obey all the laws and regulations.

(labor, consumer protection and environmental laws)

CSR Framework: Ethical responsibilities

Managers must go beyond what is required by law. They are expected to do what society deems just and fair.

CSR Framework: Philanthropic responsibilities

Philanthropic responsibilities are often subsumed under the idea of corporate citizenship. (= voluntarily giving back to society)

What are the steps in the Five-step process of recognising stakeholders' claims?

Step 1: Identify Stakeholders

Step 2: Identify Stakeholders' Interests

Step 3: Identify Opportunities & Threats

Step 4: Identify Social Responsibilities

Step 5: Address Stakeholders' Concerns

Five-step process of recognising stakeholders' claims. Explain step 1

Q: "Who are our stakeholders?"

The firm identifies their most powerful internal and external stakeholders. They focus on stakeholders that currently or potentially have a material effect on the company.


If the needs of these stakeholders are not met, they can materially affect the company's operations.

For public-stock companies, they most powerful stakeholders are shareholders.
Dissatisfaction can result in depreciation of the firm’s market value. (ex. when shareholders sell their stock because they are not satisfied with their ROI)

Five-step process of recognising stakeholders' claims. Explain step 2

Q: What are our stakeholders' interests and claims?






Managers need to specify and assess the interests and claims of the pertinent stakeholders using the PLU criteria*

*power, legitimacy and urgency criteria

Five-step process of recognising stakeholders' claims. Explain step 4

Q: What economic, legal, ethical and philanthropic responsibilities do we have to our stakeholders?

Use CSR framework to identify responsibilities

What is the CSR Framework?

It helps firms recognise and address the economic, legal, ethical and philanthropic expectations that society has of the business enterprise at a given point in time.





CSR Framework: Economic responsibilities

GICCS

Governments: expect firms to pay taxes and manage natural resources (air, water,...)
Investors: expect return for their risk capital
Creditors: expect the firm to pay back their debts
Consumers: expect safe products and services at appropriate prices and quality.
Suppliers: expect to be paid on time

Five-step process of recognising stakeholders' claims. Explain step 5

Q: What should we do to effectively address any stakeholder concerns?

Managers need to decide the appropriate course of action for the firm, given all of the receding factors.

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