Business strategy: The concept and trends in its management - Strategic market management: characteristics and trends

6 important questions on Business strategy: The concept and trends in its management - Strategic market management: characteristics and trends

Name three common sources of SCA

Retlational advantages-brand loyal customers
Legal advantages-tax advantages
Product advantages-exclusive products

What is the result of synergy?

-Increased customer value and sales
-Lower operating cost
-Reduced investments

What are the three different approaches to the development of succesfull strategies and sca?

1. Stragetic commitment
2.Strategic opportunism
3.Strategic adaptibility
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What is strategic commitment?

-Assumes that a current strategy will work in the future
-Tunnel vision
-Buy-in throughout the organisation
-Eye on the ball commitment

What is strategic opportunism?

-Assumes a fast changing market
-Short term oriented
-Entrepreneural risk taking

What is strategic adaptibility?

-Adapt to changing market place
-Needs to be relevant
-Risk of misreading trends

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