Creating advantage, synergy, and commitment versus opportunism versus adaptability

5 important questions on Creating advantage, synergy, and commitment versus opportunism versus adaptability

What is a SCA? And name two examples.

A sustainable competitive advantage: an element of a business strategy that provides a meaningful advantage over both existing and future competitors.


  1. Carrefour: cost advantage because of economies of scale
  2. Ryan air:point-to-point travel model for low prices

What is the difference between an KSF and a SCA?

A KSF is an asset or competence needed to compete and a SCA involves an asset or competence that is the basis for a continuing advantage.

What is POD and  POP?

POD: Points of differentiation ( unique brand associations like IKEA)
POP: Points of parity ( necessary to present a realistic offering within a certain category.
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What is an alliance what is the goal and name one example.

Obtaining instant synergy is the goal of alliance.
E.G Often are the key to successful internet strategy like Facebook combined with many small alliances to drive internet traffic

What are the 3 approaches/philosophies to develop successful strategies and sustainable competitive advantages?

  1. Strategic commitment ( improvement of existing strategy for the long-term like Google wants to be the best search engine)
  2. Strategy opportunism ( focus on the present on achieving profits )
  3. Strategic adaptability ( adapt offerings while market dynamics evolve )

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