Market/Submarket analysis
6 important questions on Market/Submarket analysis
What are the dimensions of a market/submarket analysis?
- Emerging submarkets
- Actual and potential market and submarket size
- Market and submarket growth
- Market and submarket profitability
- Cost structure
- Distribution systems
- Trends and developments
- Key success factors
Name 2 examples of forecasting growth leading indicators
- Demographic date ( number of births can be a leading indicator for the demand in education )
- Sales of related equipment ( Personal computers and printer sales provide a leading indicator of demand for supplies and services )
Name some sensitive indicators that Detect Maturity and Decline
- Price pressure caused by overcapacity and lack of product differentiation
- Buyer sophistication and knowledge
- Substitute products or technologies
- Saturation ( first time buyers decline )
- No growth sources
- Customer disinterest
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Name 3 questions that can help detect a real trend.
- What is driving it?
- How accessible is it in the mainstream?
- Is it broadly based?
What are KSF's? And which 2 types are there?
Type 1: Strategic necessities
Type 2: Strategic strengths
What are the risks in High-Growth Markets?
- Superior Competitive Entry
- Changing Key Success Factors
- Changing Technology
- Disappointing market growth
- Price Instability
- Resource Constraints
- Distribution Constraints
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
