BSR, 2019 - BSR's Five-Step Approach

9 important questions on BSR, 2019 - BSR's Five-Step Approach

What are the 5 steps that BSR has identified in their approach to Stakeholder Engagement?

  1. Engagement Strategy
  2. Stakeholder Mapping
  3. Preperation
  4. Engagement
  5. Action Plan

What does the first step entail?

Set vision and level of ambition for future engagement, and review past engagements.

What does the second step entail, this is the most important step to understand?

Define criteria for identifying and prioritizing stakeholders, and select engagement mechanisms.
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What does the third step entail?

Focus on long-term goals to drive the approach, determine logitics for the engagement, and set the rules.

What does the fourth step entail?

Conduct the engagement itself, ensure equitable stakeholder contributions and mitigate tension while staying focused on priorities.

What does the fifth step entail?

Identify opportunities from feedback, and determine actions, revisit goals and plan next steps for follow-up and future engagement.

What are the 3 do's of stakeholder engagement?

  • Link engagement strategy to business strategy
  • Focus internally before externally (gain buy-in, find champions)
  • Learn from past experience, both successes and failures

What are the 3 dont's of stakeholder engagement?

  • Decide on stakeholders before deciding on your objectives
  • Jump directly to choosing an engagement format
  • Ignore internal concerns

When it comes to stakeholder identification, it is important to brainstorm a list of stakeholders without screening. Look at individuals as well as organisations. What are 8 examples listed in the article of potential stakeholders?

  1. Owners (e.g. Investors, shareholders)
  2. Customers (e.g. Direct/indirect customers)
  3. Employees (e.g. Current, potential, retirees)
  4. Industry (e.g. Suppliers, competitors, industry associations)
  5. Community (e.g. Residents near company facilities, chambers of commerce, schools)
  6. Environment (e.g. Nature, non-human species, future generations)
  7. Government (e.g. Public authorities, local policymakers)
  8. Civil society organizations (e.g. NGO's, labor unions)

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