BSR's Five-Step Approach - Step 2: What is Stakeholder Mapping? - Step 4: Select Engagement Approaches
3 important questions on BSR's Five-Step Approach - Step 2: What is Stakeholder Mapping? - Step 4: Select Engagement Approaches
What are the 6 engagement approaches that can be identified?
- Monitor: track or monitor stakeholder positions
- Message: adapt communciation to meet stakeholder expectations
- Advocate: activities to get support for specific effort or position that may have opposition or reflect an imbalance of power
- Consult: solliciting explicit feedback on project/plan
- Collaborate
- Innovate: shared work on common objectives of the company and its stakeholders.
When you look at the quadrant in which any given stakeholder falls, what will this tell you?
The engagement approach for each stakeholder or stakeholder group.
What is a another factor that will influence your engagement approach?
The resources at your disposal.
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