Introducing Strategy

13 important questions on Introducing Strategy

What is corporate-level strategy?

Concerned with the overall scope of an organzation and how value is added to the constituent businesses of the organizational whole.

What issues does business-level strategy concerns? Name 4.

1. Innovation
2. Appropiate scale
3. Response to competitors' moves

What is operational-level strategy?

Concerned with how the components of an organization deliver effectively the corporate- and business-level strategies in terms of resources, processes and people.
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What is integration in strategy?

The link between the corporate, business and operational levels. They all have to be aligned with the others.

Of which 3 elements does strategic statements consist?

Goals, scope and advantages / capabilities.

Who are the 3 leading strategy theorists?

1. Alfred Chandler
2. Michael Porter
3. Henry Mintzberg

What is a scope?

An organization's scope or domain refers to 3 dimensions: customer or clients, geographical location, and internal activities.

What is an advantage in relation to strategy statement?

It describes how the organization will achieve it objectives; it is sometimes also called 'competitive advantage'.

What is the strategic position?

Concerned with the impact on strategy of the external environment, organization's strategic capability (resources and competences), organization's goals and organization's culture.

What is strategy in action?

Managing how the strategies are formed and how they are implemented.

To understand the full range of strategy issues, it is important to be open to the perspectives and insights of disciplines. It is split up in 3 main branches of strategy research, which 3?

1. Strategy context
2. Strategy content
3. Strategy process

What is strategy process?

Examines how strategies are formed and implemented.

What are strategy lenses?

Ways of looking at strategy issues differently in order to generate additional insights. This can raise new issues and new solutions.

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