Strategy Formulation

7 important questions on Strategy Formulation

What are the distinguishes we can make, according to Collins and Ruckstad

mission: why we existvalues: what we believe in and how we will behavevision: what we want to beStrategy: what our competitive game plan will be

According to Collins and Ruckstad, which three distinctions can we make for strategy?

Objective (future)Scope (domain)Advantage (customer value proposition)

From what exists strategy formation?

-Identifying
-Diagnosing
-Realizing
-Conceiving
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What is the difference between deliberate and emergent strategy?

Deliberate is about 'thinking before doing' where emergent is about 'thinking and doing at the same time'.

What are pro's of a deliberate strategy?

- creates clearness
- clearer vision
- commitment
- coordination
- optimisme
- strategic planning

What are pro's of emergent strategy?

- adaptability
- flexible
- opportunistic
- learn from eventual mistakes
- entrepreneurship -> more innovation

What are tags of wicked problems

- interconnectedness
- complicatedness
- ambiguity
- conflict
- social constraints

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