The Practice of Scenario-based planning - The practitioner's art

Question

What are the characteristics of a scenario project?

Answer 1

Internal issue or area of policy, where the project needs to provide new illumination.
Number of scenarios will describe the multiple possible futures of the external business environment around this issue.

Answer 2

The Scenarioplanners need to select the appropriate methodology.
Have external as well as internal people involved in the discussion --> foster "out- of- the- box- thinking"
Maybe a trendbreak will happen?!

Answer 3

Sense-making purpose
Strategising purpose
Anticipation building purpose
Organisational learning

Answer 4

A one time exploratory question-raising scenario project

This would be indicated for an organisation that has entered choppy waters, and finds it difficult to articulate what the business environment requires.

Answer 5

A one time decision-making scenario project.

This is indicated for an organisation that is facing a major decision of a strategic nature, where uncertainty muddles the decision-making process.

Answer 6

An ongoing exploratory scenario activity

This is indicated for an organisation that has been caught out too often misjudging what is going to happen in its environment, and needs to sharpen up. The primary job here is to find the important questions we neet to consider in an ongoing strategic conversation with the market.

Answer 7

An ongoing decision-making activity.

This is indicated for the organisation living in a fast-moving environment, or where strategy comes in the form of relatively big chunks of resource commitment. The task here is to see and understand and, on the basis of that, get the organisation to move and gain the high ground.

Answer 8

Individual or group brainstorming
SWOT workshop
Individual interviews, group feedback.

Answer 9

Managers order their thoughts
The ordered database is a framework for important strategic issues
The manager becomes more aware of the diversity and different views within the team--> extra digger to articulate ideas.
A feeling of solidarity is growing.