Strategies for Competing in International Markets
3 important questions on Strategies for Competing in International Markets
Cross-country differences in Demographic, cultural and Market conditions:
- Buyers tastes for products or services sometimes differ substantially between countries
- company's need to decide how to customise their offerings in each country market to match local preferences or to pursue global strategy offering standard goods
Strategic Options for entering international markets
- Export Strategy
- Licensing Strategy
- Franchising Strategy
- Foreign Subsidiary Strategy (Acquisition or Greenfield venture)
- Alliance and Joint Venture Strategies
Using location to build Competitive Advantage
- Concentrate activities
- when the costs of manufacturing or other activities are significantly lower in certain regions
- economies of scale exist in production or distribution
- certain locations have superior resources
- sizeable learning curve in certain locations
- Disperse activities
- buyer-related activities have to happen close to the buyers
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