What is Strategy and why is it Important
3 important questions on What is Strategy and why is it Important
Evolution of Company strategy
Strategies must be modified to adapt to market changes
Proactive and reactive Strategy
A company's strategy consists of proactive elements that are planned but also reactive elements that emerge and conditions change.
When a strategy is a winner
1. The fit test (how well does it fit to the company's situation)
2. The competitive advantage (does it help obtain sustainable CA)
3. The performance test (is it producing good company performance)
2. The competitive advantage (does it help obtain sustainable CA)
3. The performance test (is it producing good company performance)
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