Theoretical background and hypotheses
4 important questions on Theoretical background and hypotheses
How are incremental innovation projects typically characterized?
Which structure is more appropriate?
Incremental innovation for functional structure.
Why should cross-functional teams be less beneficial for NPD projects of a more incremental nature?
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How can a company excel in both improving existing products and generating new products?
Exploitative activities such as optimization, standardization, and refinement are linked to derivative innovation performance, whereas explorative activities such as fundamental research, experimentation, and search are connected to breakthrough innovation performance.
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