Kruglanski - Equifinality

4 important questions on Kruglanski - Equifinality

Psychological consequences of substitutability on goal commitment

  1. Higher expectancy of reaching the goal
  2. the single goal becomes of higher value because of more means (availability heuristic)

Greater expectancy + greater value -> higher commitment to goal

Psychological consequences of substitutability on mean commitment

Weakens the means commitment, as the person does not depend on this mean and can change any time

Means evaluated as more instrumental, tend to predict

Intrinsic motivation to use that mean
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Dilution effect in social identification

groupmembers (means) that serve the goal of self identification (goal).
more means -> weak connection
self identification was best when means where low.

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