Theories of innovation in management and marketing - Technologies versus visionaries

3 important questions on Theories of innovation in management and marketing - Technologies versus visionaries

What drives radical innovation?

Willing to cannibalize current wealth to realize future potentail, not size

When do firms have lower willingness to cannibalize?

If they made specified investments in the ''old'' technology

How can we overcome the effects of a lower willingness to cannibalize

Future focus, product championing and internal markets may overcome these effects

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