Factors of Success in New Services Development (NSD) Processes
3 important questions on Factors of Success in New Services Development (NSD) Processes
What do marketing factors involve?
The marketing strategy employed, people's knowledge, distribution channel support and the operations management system.
Why should communication strategy and intermediary support be considered to be the most important aspect of the marketing strategy?
On the one hand, this type of communication has a great impact on the success of the services, not only because it lets consumers participate in the development processes but also because the company can communicate the benefits of the services through these processes.
On the other hand, the intermediary support also has a great impact on the success of services. Companies can use intermediary networks as vehicles to exert direct or indirect control over the service creation and delivery system.
On the other hand, the intermediary support also has a great impact on the success of services. Companies can use intermediary networks as vehicles to exert direct or indirect control over the service creation and delivery system.
Where is market potential by defined?
By:
- The level of the market's growth and size
- The company market position
- The level of customer loyalty and the satisfaction with existing brands
- The degree of familiarity with the product class
- The lack of competition in the marketplace.
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