Factors of Success in New Services Development (NSD) Processes - Organizational Culture

7 important questions on Factors of Success in New Services Development (NSD) Processes - Organizational Culture

What is meant by the quality approach?

The main company objective is to offer consumers superior value as well as a better services experience.

What does top management support involve?

Both a long-term and a regular management perspective, along with commitment and support throughout the development processes.

When are teams more effective?

When they have a concurring goal orientation, exhibit great integration and communication among all the members and are strongly led and driven.
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What does innovation culture involve?

A continuous search for sources of creating new value in a way virtually imprinted on their “corporate DNA”.

How can innvoation culture be defined?

As the set of activities ranging from the expectations of introducing and maintaining a new product on the market, to the activities required to offer customers value and provide firms with benefits

What is the mission of the firm?

To offer customers the highest degree of satisfaction possible.

What do radical innovations involve?

Pioneering, risk-taking and developing entirely new competences, which defines the new services function.

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