Factors of Success in New Services Development (NSD) Processes - Organizational Processes
3 important questions on Factors of Success in New Services Development (NSD) Processes - Organizational Processes
What do organizational factors involve?
Which steps does the NSD process contain?
- Business and new service strategy development;
- Idea generation;
- Concept development;
- Business analysis;
- Design of delivery process and system;
- Full preparation and market launch.
What are the 8 essential gates?
- Evaluation after idea generation
- Evaluation after concept development
- Evaluation after business analysis
- Evaluation after process and system development (functional testing)
- Evaluation after service market testing
- Evaluation after final launch preparation
- Evaluation after service launches (short term)
- Evaluation after service launches (long term)
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