Factors of Success in New Services Development (NSD) Processes - Organizational Processes

3 important questions on Factors of Success in New Services Development (NSD) Processes - Organizational Processes

What do organizational factors involve?

All the processes that are implemented for the correct development of a new service success.

Which steps does the NSD process contain?

  1. Business and new service strategy development;
  2. Idea generation;
  3. Concept development;
  4. Business analysis;
  5. Design of delivery process and system;
  6. Full preparation and market launch.

What are the 8 essential gates?


  1. Evaluation after idea generation
  2. Evaluation after concept development
  3. Evaluation after business analysis
  4. Evaluation after process and system development (functional testing)
  5. Evaluation after service market testing
  6. Evaluation after final launch preparation
  7. Evaluation after service launches (short term)
  8. Evaluation after service launches (long term)

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