Factors of Success in New Services Development (NSD) Processes - Service Factors
7 important questions on Factors of Success in New Services Development (NSD) Processes - Service Factors
What do service factors include as essential elements?
- Service advantage
- Service-company synergy
Where does the product advantage refers to?
From which elements can this fit result?
- Financial resources
- Marketing expertise
- Marketing resources
- Delivery systems
- Technology systems
- Product assortment
- Management expertise
- Market research expertise, and so forth.
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Which 2 main types of service-company synergy is recognized by the literature?
- The innovation-market synergy
- The innovation-technology synergy.
What does innovation-marketing synergy indicate?
Whether the new service can take advantage of the current marketing skills and resources (e.g. sales force, distribution, advertising, promotion, market research and customer service/delivery)
What does innovation-technology synergy suggest?
Whether the new service can make use of the current technological skills and
resources (e.g. production and engineering).
What are competitive products?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
