Summary Course Methodology For Premasters 800550 B 6 Nmxuo6 52531 1709136554

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• 1 Chapter 1 Getting Started: Possibilities and Decisions

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• What are the series of decisions researchers have to make in communication research?

  - The field of study (wide or narrow?)
  - The researcher (dispassionate or involved?)
  - The approach (objective or subjective?)
  - The priority (your questions or their answers?)
  - The sample size (large or small?)
  - The data type (quantitative or qualitative?)
  - The report style (subjective or objective?)

• What are the three main aspects of problem posing, problem solving, and peer persuasion in communication research?

  - Problem posing: deciding on a research question (process)
  - Problem solving: determining the best way to answer the question
  - Peer persuasion: academic publication involves convincing editors and scholars of research's value

• How do rhetoricians approach studying media content through Aristotle's theory?

  - Logos: Focus on logical appeals in the advertisement
  - Ethos: Analyze the source character and credibility
  - Pathos: Examine emotional appeals used
  - Dramatism: Analyze human communication in terms of drama by focusing on domestic settings, people, and mini-drama

• How do critical analysts approach studying media content?

  - Focus on maintaining and promoting power structures in society through communication
  - Look for implicit or unsaid messages to understand relationships between message source and recipient

• Define action research in the context of studying media content.

  - Research methodology engaging with groups or communities to solve problems

• Describe dramatism as an approach to studying media content.

  - Analyzes communication as performance, viewing actors as performing a drama that includes who, what, how, when, where, and why
  - Focuses on the scene being media advertising, parties involved, drama, and purpose

• What does the interpretive perspective seek to understand in the study of media content?

  - A research approach focusing on human interpretations and sense-making of events in their lives
  - Attempts to understand events from the perspective of the individuals involved

• Define LOGOS in the context of Aristotelian argumentation.

  - In Aristotelian argumentation, LOGOS refers to the use of logic to persuade an audience.
  - It involves presenting a clear, reasoned argument supported by evidence and facts.
  - Emphasizes the rational appeal in communication.

• Explain PATHOS according to Aristotelian argumentation.

  - PATHOS in Aristotelian argumentation focuses on appealing to the emotions of the audience.
  - It involves using emotional language, stories, and examples to evoke specific feelings.
  - Aims to create a connection with the audience on an emotional level.

• What is PHENOMENOLOGY as a research approach?

  - PHENOMENOLOGY attempts to understand human behavior and consciousness from individual, subjective points of view.
  - It focuses on exploring how individuals experience certain phenomena in their lives.
  - It emphasizes the importance of personal perspectives and interpretations.