What is competitive advantage
4 important questions on What is competitive advantage
What defines a competitive advantage for a company?
- Creates more economic value
- Outperforms rival firms
- Achieves differentiation in products/services
- Develops a unique market position
How is economic value calculated?
- Assessing total perceived benefits
- Subtracting full economic costs
- Highlighting differentials between benefits and costs
- Emphasizing value from customer perspective
How is competitive parity defined in terms of value creation among firms?
- Competitive Parity:
- - Occurs when a firm creates the same economic value as its rivals.
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What are the characteristics of a competitive disadvantage for firms?
- Competitive Disadvantage: Firm creates less economic value than rivals.
- - Temporary: Lasts a short time.
- - Sustained: Lasts a long time.
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