The question of rarity

4 important questions on The question of rarity

When is a resource likely to be a source of competitive advantage?

A resource can be a source of competitive advantage when:
  • It is not controlled by numerous firms.
  • It is seen as rare and valuable.
  • Unlike essential resources for competitive parity.

Do all resources need to be rare for competitive advantage?

Not all resources must be rare; however:
  • Most firms have a resource base.
  • Some resources do not lead to a temporary competitive advantage.
  • They are essential for avoiding competitive disadvantage.

What happens if the number of firms possessing a valuable resource is low?

If few firms possess a valuable resource:
  • It is considered rare.
  • It has the potential to be a source of competitive advantage.
  • Crucial for distinguishing between competition types.
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What is an example of a resource that is necessary but not rare?

An example of a necessary but not rare resource is:
  • Having a company website.
  • Essential for maintaining competitive parity.
  • Does not provide competitive advantage.

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