Another environmental force: complementors
6 important questions on Another environmental force: complementors
What is the distinction between competitors and complementors in the context of profit potential in industries?
- Competitors: Customers value a product less when a competing product is present.
- Complementors: Customers value a product more when paired with a complementary product.
- Market Impact:
- Complementors expand market size.
- - Competitors divide market share.
5. Firms may act as both complementors and competitors.
How do competitors and complementors influence market dynamics and firms' strategies?
- Competitors reduce customer value perception.
- Complementors enhance customer value perception.
- Firms support complementors to grow markets.
- Firms discourage competitors to maintain market share.
- Firms can both cooperate and compete with complementors.
What defines a strategic group within an industry?
- Emphasis on technological leadership
- Comparable product quality
- Similar pricing policies
- Common distribution channels
- Aligned customer service
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How does competition work within strategic groups compared to between them?
- Greater competition among firms
- Less competition across groups
Why are some strategic groups considered more profitable?
- Competitive advantages
- Market positions
What are mobility barriers in the context of strategic groups?
- Influence of brand names
- Examples include BMW and AUDI
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