Competitive parity and competitive advantage

5 important questions on Competitive parity and competitive advantage

What happens when a firm only mimics its competitors?

Gaining only competitive parity occurs when a firm does exactly what its competition does. To achieve competitive advantage:
  • Exploit ITS OWN resources.
  • Focus on valuable, rare, and costly-to-imitate assets.

What is more critical for competitive advantage, relative cost or absolute cost of implementing a strategy?

The relative cost of implementing a strategy holds greater significance:
  1. It is essential when less than the value derived.
  2. Ensures better strategic advantage over competitors.

What common errors do firms make in evaluating the uniqueness of their resources?

Firms can make two primary errors:
  1. Overestimating the rarity of their resources, leading to inflated advantage expectations.
  2. Underestimating their uniqueness can also undermine potential advantages.
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Why might firms need outside assistance in evaluating their resources?

External help is beneficial for firms because:
  • It provides a measure of objectivity.
  • Assists in accurately describing rarity and imitability of resources.

What are some criticisms directed at the Resource-Based View (RBV)?

Critics note several limitations in RBV:
  • Tautological reasoning.
  • Limited prescriptive implications.
  • Insufficient focus on capabilities.
  • Minimal empirical testing.

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