The imitability of sources of cost advantage
9 important questions on The imitability of sources of cost advantage
What factors determine if a source can provide sustained competitive advantage despite being rare?
- Must be costly to imitate
- Learning-curve economies: proprietary for cost advantage
- Technological hardware: if bundled with unique resources
- Policy choices: historical, ambiguous, socially complex
What issues arise with easy-to-duplicate sources of cost advantage like economies of scale?
- Do not build on history or socially complex resources
- Firms may experience diseconomies of scale
- Difficulty in reducing operations efficiently
- Managers might not recognize cost increases due to uncertainty
How do firms address issues related to diseconomies of scale in the long run?
- Short-term adjustments: shrinking operations for efficiency
- Long-term failure leads to below-normal economic performance
- Escalation of commitment: adhering to an incorrect strategy
- Need for outside management assistance to reduce costs
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Under what circumstances can learning-curve economies be considered a cost advantage?
- Must be proprietary to qualify
- In most industries, learning can be duplicated
- Variations exist among firms in learning from production experience
What characteristics make policy choices potentially costly to imitate?
- Must have a historical, casual, and social complex background
- Typically, these characteristics are unusual
- Can lead to a sustainable competitive advantage
What are the characteristics of differential low-cost access to productive inputs?
- Builds on historical, uncertain, socially complex resources.
- Example: Location.
- Often obtained before its value is understood.
What factors contribute to technological 'software' as a source of cost advantage?
- Involves values, beliefs, culture, teamwork.
- Socially complex.
- Often immune to competitive duplication.
How does the basis for costly duplication vary across different sources of cost advantage?
- Economies of scale: Not a source.
- Diseconomies of scale: Not a source.
- Learning-curve economies: Somewhat likely.
- Technological 'hardware': Somewhat likely.
- Policy choices: Likely.
- Low-cost access to inputs: Very likely.
- Technological 'software': Very likely.
What are substitutes for sources of cost advantage?
- Whole package of cost-reducing activities
- Rare and difficult-to-imitate bundles
- Alliances with other firms
- Creation of economies of scale
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