The imitability of sources of cost advantage

9 important questions on The imitability of sources of cost advantage

What factors determine if a source can provide sustained competitive advantage despite being rare?

  • Must be costly to imitate
  • Learning-curve economies: proprietary for cost advantage
  • Technological hardware: if bundled with unique resources
  • Policy choices: historical, ambiguous, socially complex

What issues arise with easy-to-duplicate sources of cost advantage like economies of scale?

  • Do not build on history or socially complex resources
  • Firms may experience diseconomies of scale
  • Difficulty in reducing operations efficiently
  • Managers might not recognize cost increases due to uncertainty

How do firms address issues related to diseconomies of scale in the long run?

  • Short-term adjustments: shrinking operations for efficiency
  • Long-term failure leads to below-normal economic performance
  • Escalation of commitment: adhering to an incorrect strategy
  • Need for outside management assistance to reduce costs
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Under what circumstances can learning-curve economies be considered a cost advantage?

  • Must be proprietary to qualify
  • In most industries, learning can be duplicated
  • Variations exist among firms in learning from production experience

What characteristics make policy choices potentially costly to imitate?

  • Must have a historical, casual, and social complex background
  • Typically, these characteristics are unusual
  • Can lead to a sustainable competitive advantage

What are the characteristics of differential low-cost access to productive inputs?

  • Builds on historical, uncertain, socially complex resources.
  • Example: Location.
  • Often obtained before its value is understood.

What factors contribute to technological 'software' as a source of cost advantage?

  • Involves values, beliefs, culture, teamwork.
  • Socially complex.
  • Often immune to competitive duplication.

How does the basis for costly duplication vary across different sources of cost advantage?

  1. Economies of scale: Not a source.
  2. Diseconomies of scale: Not a source.
  3. Learning-curve economies: Somewhat likely.
  4. Technological 'hardware': Somewhat likely.
  5. Policy choices: Likely.
  6. Low-cost access to inputs: Very likely.
  7. Technological 'software': Very likely.

What are substitutes for sources of cost advantage?

Substitutes for sources of cost advantage include:
  • Whole package of cost-reducing activities
  • Rare and difficult-to-imitate bundles
  • Alliances with other firms
  • Creation of economies of scale

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