Opport unities in declining industries: leadership, niche, harvest and divestment
7 important questions on Opport unities in declining industries: leadership, niche, harvest and divestment
What characterizes a declining industry?
- Absolute decline in unit sales
- Sustained period of decline
- Exit of well-established firms
- Lack of investment in maintenance
- Fierce rivalry and high bargaining power
- Threats of substitutes
What happens during a shakeout period in declining industries?
- Firms endure a shakeout period
- Overcapacity is reduced
- Capacity aligns with demand
- Attractive post-shakeout structure encourages survival
- Enables higher profits when conditions improve
How can a firm become a market leader before a shakeout?
- Establish itself as market leader
- Achieve the largest market share
- Aim to facilitate exits of non-surviving firms
- Create a more favorable competitive environment
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What characterizes a market niche strategy in declining industries?
- Focus on narrow segments within a declining industry
- Fewer firms in a niche can lead to a favorable competitive setting
- Potential to thrive despite industry shrinkage
What is the goal of a harvest strategy for firms?
- Long, systematic withdrawal from the industry
- Extract maximum value during the process
- Implement by reducing the range of products
- Risk of abandoning quality and customer value
What is the purpose of divestments in a declining industry?
- Quickly extract a firm from a declining industry
- Occurs after signs of decline emerge
- Firms often lack competitive advantage
- Can also divest for capital, focus, or simplicity
What differentiates divestments from harvest strategies for firms?
- Divestments occur quickly after decline recognition
- Aim to extract firms from a declining industry
- Harvest involves a systematic, long-term approach
- Divestments can fund or simplify remaining operations
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