Opport unities in declining industries: leadership, niche, harvest and divestment

7 important questions on Opport unities in declining industries: leadership, niche, harvest and divestment

What characterizes a declining industry?

Characteristics include:
  • Absolute decline in unit sales
  • Sustained period of decline
  • Exit of well-established firms
  • Lack of investment in maintenance
  • Fierce rivalry and high bargaining power
  • Threats of substitutes

What happens during a shakeout period in declining industries?

  • Firms endure a shakeout period
  • Overcapacity is reduced
  • Capacity aligns with demand
  • Attractive post-shakeout structure encourages survival
  • Enables higher profits when conditions improve

How can a firm become a market leader before a shakeout?

  • Establish itself as market leader
  • Achieve the largest market share
  • Aim to facilitate exits of non-surviving firms
  • Create a more favorable competitive environment
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What characterizes a market niche strategy in declining industries?

  • Focus on narrow segments within a declining industry
  • Fewer firms in a niche can lead to a favorable competitive setting
  • Potential to thrive despite industry shrinkage

What is the goal of a harvest strategy for firms?

  • Long, systematic withdrawal from the industry
  • Extract maximum value during the process
  • Implement by reducing the range of products
  • Risk of abandoning quality and customer value

What is the purpose of divestments in a declining industry?

  • Quickly extract a firm from a declining industry
  • Occurs after signs of decline emerge
  • Firms often lack competitive advantage
  • Can also divest for capital, focus, or simplicity

What differentiates divestments from harvest strategies for firms?

  • Divestments occur quickly after decline recognition
  • Aim to extract firms from a declining industry
  • Harvest involves a systematic, long-term approach
  • Divestments can fund or simplify remaining operations

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